Key Components of a Truly Mobile website

Tuesday, December 06, 2011
Key Components of a Truly Mobile website

Until you see a snapshot of what a regular website looks like and then a mobile version of that same website side by side, you don’t truly understand how different the browsing experience is on a smart phone or tablet. There are several key components to a truly mobile website, or, more accurately, there are several key elements missing. Mobile sites are made to load quickly, provide essential information and be extremely easy to navigate. If you are thinking about getting a mobile website for your business, here is what you can expect.

A site big on text, low on pictures – In the early 1990’s, Microsoft’s Internet Explorer changed the way the Internet looked forever. Before the first graphics;-based web browser, the Internet was text based and was predictably somewhat boring. Since Wi-Fi connections are less than reliable and most screens on mobile devices are very small, it just doesn’t make sense to shrink down your regular website. You need a wholly different experience that makes the most out of text. You’ll notice that the color scheme between your primary site and your mobile site is the same, but the similarities end there. A text-based site loads faster, is easy to read and is easy to navigate.

A site devoid of Flash and other bells & whistles – While it may sound a bit plain on the surface, waiting for a site heavy on Flash animation or streaming video to load on a mobile device can take forever. What’s worse is that many mobile devices come without Flash, so these features are simply taking up space without displaying anything on your tablet. When it comes to using the Internet on your phone or tablet, the last thing you need is bells and whistles. Simply communicating your information is enough.

Fast loading times – As more and more people forsake their laptops and desktops for tablets and smart phones, loading times become more and more important to the success, or failure, of any business website. You only have a few moments to capture the attention of a prospective customer or client, and the last thing you want is to lose someone because your site isn’t built for mobile and your loading times are outrageous. Mobile websites are built for speed and should load on a tablet or smart phone in seconds, not minutes.

Success – Even if you aren’t doing that much business on your regular site, having a mobile site built is a smart idea. The truth is that more and more people are accessing the Internet via non-traditional means and that number is growing, not shrinking. Consider yourself out ahead of the curve. By getting a mobile site sooner rather than later, you are giving yourself an advantage over your competition. Mobile devices are going to evolve to accommodate the bells and whistles that regular websites have, but the fact remains you only have a few seconds to make a first impression and a mobile website helps you do that.