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Graphics and Mobile Sites: Do They Ever Mix?

Wednesday, February 29, 2012
Graphics and Mobile Sites: Do They Ever Mix?

In the process of designing a site for your mobile users? You’ve probably already heard that you need to dump the graphics to avoid overwhelming your mobile users, and while this is true in most cases, there are certainly settings where you need to incorporate graphics into your site, right? So what’s a site-owner to do when you need a combination of graphics and a functional mobile site? Don’t worry – there are a number of solutions you can use.

First, identify which graphics are the most important to your site. While it’s okay to have the ones that are essential, you still can’t overload your site with graphics. Figure out what you really have to keep, then stick with those.

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3 Can’t Miss Mobile Web Optimization Tips

Wednesday, February 22, 2012
3 Can’t Miss Mobile Web Optimization Tips

You’ve heard it again and again – you have to optimize your site for people to be able to find it. You can’t simply throw a website online and hope customers come. It just takes more these days. Nowhere are those statements more true than in today’s mobile web environment. If you’re looking to optimize your site, these quick tips can help.

First, customize your CSS just for mobile devices. Sure, this step sounds like a huge hassle, but if you want to keep the overall look and feel of your site, but make it a bit more mobile friendly, it’s not really that much of a hassle. To make certain it’s going to look good on any mobile browser, use fluid layouts. They’ll automatically adjust to any screen size.

Second, kill the unnecessary. Whether it’s massive linking, excessive imaging, or far too many words in every headline you write, you can’t have a well optimized site if there’s just too much. Remember, mobile users are on-the-go. Let your website be small enough to go with them. Trim your content so it’s a single column they can browse with big clickable links and headers to make things easier for readers.

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Build a Mobile Website With Better Usability

Tuesday, February 14, 2012
Build a Mobile Website With Better Usability

It seems many companies are going for solid usability with their mobile website designs, but if you’ve browsed the mobile web recently, you may have noticed that several have missed the mark. If you’re working to design the right site with a high level of usability for your mobile customers, these tips can help.

Start by actually evaluating your customers. You can’t design a site with a great level of interactivity between the site and the user if you don’t know who might actually be using it. Look toward your analytics for help with this one as well as some of the usability testing tools on the market today.

From there, remember to decrease your focus on aesthetics. Sure, you want your site to look great, but it’s the content they’re really looking for, so make it as accessible as possible. Make sure they can move through your site as quickly and effectively as possible and that everything there is legible on a mobile screen.

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5 Things To Consider About Your Mobile Website

Monday, February 06, 2012
5 Things To Consider About Your Mobile Website

Mobile websites are obviously an essential part of today’s online landscape. With so many people living by smartphone these days, getting a site that looks good and offers real functionality on the go can be tough unless you do some careful thinking. The needs of a customer or just someone browsing from a desktop or a laptop are far different than those of someone sitting on the train, iPhone in hand, trying to learn more about your company or order something from you or just read what you have to say. So, before you even book that design firm to build a mini site of what you already have available to customers, you may want to consider these factors.

First, remember that speed really counts. It doesn’t matter whether you’re working on a content article or your home page, making sure your load time is short and you get right to the point is essential. Not only do mobile users need faster load times because the connections can be shaky at times, but anyone browsing on a mobile device probably has other things to do at the same time, so it can be tough to wait while they’re trying to move on to something else.

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A Few Things To Remember As You Prepare to Build a Mobile Website

Wednesday, January 25, 2012
A Few Things To Remember As You Prepare to Build a Mobile Website

Going mobile this year? Many companies are, but few take the time to sit down and factor in all of the necessary steps to designing a useful mobile site before they actually build, leaving a ton of costly back-end tweaks to be discovered at a later date. These tips can help you avoid that hassle.

One of the first things you have to consider is that your mobile site isn’t your traditional site, so don’t make it fit into that box. You can’t just make a mini version of your current site and call it good. Use this time to redesign your customer experience. What do they most need from you? Trim everything else out.

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Why do I need a Mobile Version of my Restaurant's Website?

Sunday, January 15, 2012
Why do I need a Mobile Version of my Restaurant's Website?

More and more visitors to your website are now accessing it using a mobile device or smartphone. These users encounter a number of technical limitations when viewing a website designed to be used on a desktop computer.These limitations include the inability to read text due to the small size at which it displays, and the delay in loading site graphics because of slower and/or spotty connection speeds.

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Twenty-five Percent of Website Visitors Now Originating from Mobile Devices

Sunday, January 15, 2012
Twenty-five Percent of Website Visitors Now Originating from Mobile Devices

Did you know up to 25% of your website visitors are viewing it using a smartphone or other mobile device? People are no longer restricted to accessing the internet from a desktop computer. They are increasingly connected via their cell phones and other similar devices. Websites yet to be optimized for mobile devices are extremely difficult to load, navigate, and read.

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What is a mobile website?

Thursday, December 29, 2011
What is a mobile website?

Since the invention of the printing press, technology has been changing the way we do business. The Internet has been the biggest agent of change in history and if you’re a business owner who isn’t up on the latest tech news, you can get left behind pretty quickly. A stunning number of web surfers now access the Internet via mobile devices. A mobile device includes smart phones and larger devices like iPads. While your website may load on a smart phone or on a tablet computer, (which is, in itself an achievement), do you have an honest to goodness mobile website? If you don’t know, chances are, you don’t. Here’s why.

To put it simply, a mobile website is one that is specifically made for mobile devices. If you could put the two side by side, you would see a dramatic difference. Not only are mobile devices smaller, they contain significantly less graphics, have essentially no streaming video and are missing things like Flash. The content on your mobile site may also be completely different. Sound complicated? It doesn’t have to be. Let’s look at each one of these issues one by one.

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Some advantages of having a mobile website

Tuesday, December 20, 2011
Some advantages of having a mobile website

A mobile website allows you to communicate the virtues of your business to an affluent, technologically savvy group that is growing by leaps and bounds. There are many distinct advantages to having a mobile website along side your regular one. If you plan doing any business at all over the Internet in the coming years, it is absolutely vital that you have a mobile website.

Advantage #1 – Speed. Studies have shown that the average web surfer spends only seconds on a page before they decide if they want to stick around and learn or if you want to move on.

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Why is a Mobile website important?

Monday, December 12, 2011
Why is a Mobile website important?

For a moment, concentrate on that feeling you get when you hop online to find a company’s website, and you either can’t find it or you realize they don’t have one. Maybe you’re looking for directions or hours or simply a phone number and you are faced with the fact that the information just isn’t on the Internet. It’s an incredibly frustrating feeling that is becoming rarer as even the stodgiest business has come to realize the benefits of a website. That feeling is being replaced with the frustration of realizing that a business doesn’t have a mobile website. Your business needs a mobile web presence in the same, urgent way that you needed a website back in 1995. Here’s why. To understand why a mobile website is so important, you have to understand the seismic shift in the way people access the Internet over the last few years. Millions of people now use smartphones and tablets to view web pages, to make purchases, to update their social media status and to access information

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Key Components of a Truly Mobile website

Tuesday, December 06, 2011
Key Components of a Truly Mobile website

Until you see a snapshot of what a regular website looks like and then a mobile version of that same website side by side, you don’t truly understand how different the browsing experience is on a smart phone or tablet. There are several key components to a truly mobile website, or, more accurately, there are several key elements missing. Mobile sites are made to load quickly, provide essential information and be extremely easy to navigate. If you are thinking about getting a mobile website for your business, here is what you can expect.

A site big on text, low on pictures – In the early 1990’s, Microsoft’s Internet Explorer changed the way the Internet looked forever. Before the first graphics;-based web browser, the Internet was text based and was predictably somewhat boring. Since Wi-Fi connections are less than reliable and most screens on mobile devices are very small, it just doesn’t make sense to shrink down your regular website.

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What is the difference between a mobile website and my regular website?

Wednesday, November 30, 2011
What is the difference between a mobile website and my regular website?

The mobile web browsing revolution has been a quiet one. If you aren’t one of those folks who has a smartphone or a tablet computer by your side at all times, you may have missed it completely. The reality is, a growing number of people are throwing off the shackles of desktops and laptops and opting to browse through tablets and smart phones. What does this mean for your business? It means that your business better be ready or you may find your business going down the drain.

If put side by side, a mobile website and a regular one look nothing like one another, which is a good thing for mobile web browsers. You may have the same color scheme and the same font, but that would be where the similarities end. To put it simply, a mobile website lacks the following elements:

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Do users use mobile websites?

Thursday, November 24, 2011
Do users use mobile websites?

Perhaps the first question the average business owner asks when presented with the idea of creating a mobile website is, “Who uses mobile?” Five years ago, the answer was only those folks who enjoyed waiting forever for a page to load on an unreliable wireless network. Today, the answer is millions of people around the world, and that number is exploding. Mobile browsing can’t even be described as the Internet access method of the future because it is already here. Sales of smartphones and tablet computers are in the millions and users are finally being able to count on wireless networks that don’t drop your connection every few seconds. If you don’t have a mobile website for your business, you are really missing out.

As a society, we’ve evolved past the point where we expect a business to have a regular website and we’re quickly getting to the point where we expect a business to have a mobile website, as well. Sure, it can be counter-intuitive to remove things like pictures, Flash animation and long text descriptions from your business website, but you are doing a huge favor to those browsing with compact mobile devices

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