A Few Things To Remember As You Prepare to Build a Mobile Website

Wednesday, January 25, 2012
A Few Things To Remember As You Prepare to Build a Mobile Website

Going mobile this year? Many companies are, but few take the time to sit down and factor in all of the necessary steps to designing a useful mobile site before they actually build, leaving a ton of costly back-end tweaks to be discovered at a later date. These tips can help you avoid that hassle.

One of the first things you have to consider is that your mobile site isn’t your traditional site, so don’t make it fit into that box. You can’t just make a mini version of your current site and call it good. Use this time to redesign your customer experience. What do they most need from you? Trim everything else out.

Also, keep in mind that navigability is great, but it’s not all that matters. Those screens are little, so make sure that they really display some content, not just links to your other pages.

Like we just said, though, navigation is important, so consider some pivot points. Use carefully labeled buttons for your navigation options, and users will get a better experience and a solid way to move deeper into your site.

Want to completely eliminate the need for navigation? You can do that too by creating a preference for mobile alerts. Do that and your customers get instant content, and you get to figure out what they want from your site.

Finally, it’s important to note that smartphones are increasingly capable of showing pages on the front-end. Use that to your advantage. As you build, try to limit server calls while still heeding the unique aspects of every device.