3 Can’t Miss Mobile Web Optimization Tips

Wednesday, February 22, 2012
3 Can’t Miss Mobile Web Optimization Tips

You’ve heard it again and again – you have to optimize your site for people to be able to find it. You can’t simply throw a website online and hope customers come. It just takes more these days. Nowhere are those statements more true than in today’s mobile web environment. If you’re looking to optimize your site, these quick tips can help.

First, customize your CSS just for mobile devices. Sure, this step sounds like a huge hassle, but if you want to keep the overall look and feel of your site, but make it a bit more mobile friendly, it’s not really that much of a hassle. To make certain it’s going to look good on any mobile browser, use fluid layouts. They’ll automatically adjust to any screen size.

Second, kill the unnecessary. Whether it’s massive linking, excessive imaging, or far too many words in every headline you write, you can’t have a well optimized site if there’s just too much. Remember, mobile users are on-the-go. Let your website be small enough to go with them. Trim your content so it’s a single column they can browse with big clickable links and headers to make things easier for readers.

Finally, don’t forget to consider your URL. Yep, it’s important here too. Use an “m.” type URL. It will help the search engines better recognize that you’ve built a mobile site, then it can direct users to you.

There are certainly other optimization tactics that you’ll want to consider, like SEO and mobile sitemaps, but a good mobile site professional can help you cover all of your bases to ensure you’ve designed the best possible mobile site.