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Since the invention of the printing press, technology has been changing the way we do business. The Internet has been the biggest agent of change in history and if you’re a business owner who isn’t up on the latest tech news, you can get left behind pretty quickly. A stunning number of web surfers now access the Internet via mobile devices. A mobile device includes smart phones and larger devices like iPads. While your website may load on a smart phone or on a tablet computer, (which is, in itself an achievement), do you have an honest to goodness mobile website? If you don’t know, chances are, you don’t. Here’s why.
To put it simply, a mobile website is one that is specifically made for mobile devices. If you could put the two side by side, you would see a dramatic difference. Not only are mobile devices smaller, they contain significantly less graphics, have essentially no streaming video and are missing things like Flash. The content on your mobile site may also be completely different. Sound complicated? It doesn’t have to be. Let’s look at each one of these issues one by one.
A mobile website allows you to communicate the virtues of your business to an affluent, technologically savvy group that is growing by leaps and bounds. There are many distinct advantages to having a mobile website along side your regular one. If you plan doing any business at all over the Internet in the coming years, it is absolutely vital that you have a mobile website.
Advantage #1 – Speed. Studies have shown that the average web surfer spends only seconds on a page before they decide if they want to stick around and learn or if you want to move on.
For a moment, concentrate on that feeling you get when you hop online to find a company’s website, and you either can’t find it or you realize they don’t have one. Maybe you’re looking for directions or hours or simply a phone number and you are faced with the fact that the information just isn’t on the Internet. It’s an incredibly frustrating feeling that is becoming rarer as even the stodgiest business has come to realize the benefits of a website. That feeling is being replaced with the frustration of realizing that a business doesn’t have a mobile website. Your business needs a mobile web presence in the same, urgent way that you needed a website back in 1995. Here’s why. To understand why a mobile website is so important, you have to understand the seismic shift in the way people access the Internet over the last few years. Millions of people now use smartphones and tablets to view web pages, to make purchases, to update their social media status and to access informationRead More
Until you see a snapshot of what a regular website looks like and then a mobile version of that same website side by side, you don’t truly understand how different the browsing experience is on a smart phone or tablet. There are several key components to a truly mobile website, or, more accurately, there are several key elements missing. Mobile sites are made to load quickly, provide essential information and be extremely easy to navigate. If you are thinking about getting a mobile website for your business, here is what you can expect.
A site big on text, low on pictures – In the early 1990’s, Microsoft’s Internet Explorer changed the way the Internet looked forever. Before the first graphics;-based web browser, the Internet was text based and was predictably somewhat boring. Since Wi-Fi connections are less than reliable and most screens on mobile devices are very small, it just doesn’t make sense to shrink down your regular website.