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The mobile web browsing revolution has been a quiet one. If you aren’t one of those folks who has a smartphone or a tablet computer by your side at all times, you may have missed it completely. The reality is, a growing number of people are throwing off the shackles of desktops and laptops and opting to browse through tablets and smart phones. What does this mean for your business? It means that your business better be ready or you may find your business going down the drain.
If put side by side, a mobile website and a regular one look nothing like one another, which is a good thing for mobile web browsers. You may have the same color scheme and the same font, but that would be where the similarities end. To put it simply, a mobile website lacks the following elements:
Perhaps the first question the average business owner asks when presented with the idea of creating a mobile website is, “Who uses mobile?” Five years ago, the answer was only those folks who enjoyed waiting forever for a page to load on an unreliable wireless network. Today, the answer is millions of people around the world, and that number is exploding. Mobile browsing can’t even be described as the Internet access method of the future because it is already here. Sales of smartphones and tablet computers are in the millions and users are finally being able to count on wireless networks that don’t drop your connection every few seconds. If you don’t have a mobile website for your business, you are really missing out.
As a society, we’ve evolved past the point where we expect a business to have a regular website and we’re quickly getting to the point where we expect a business to have a mobile website, as well. Sure, it can be counter-intuitive to remove things like pictures, Flash animation and long text descriptions from your business website, but you are doing a huge favor to those browsing with compact mobile devices